Unlocking your Kentico Wesbite Marketing Features Potential
1st March, 2018 | by Chris FrithMany Kentico customers are unaware of the huge marketing potential that comes as standard within Kentico Website Marketing features. Find out how to start unlocking this capability. View article
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Customer Journey Mapping Pt 2 – How to create buyer personas
30th May, 2017 | by Chris FrithWe are on a journey to better enable ourselves to attract and acquire the types of customers we want. In Part 1 we looked at the various stages a buyer passes through before he makes a purchase. We then flipped this to the seller’s perspective – wishing to engage with customers in order to sell…
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Customer Journey Mapping – Pt 1. Understanding buyers
17th May, 2017 | by Chris FrithCustomer journey mapping is an important component of your digital marketing strategy. Use customer journey maps to detail your plans for maximising customer engagement as they transit your preferred path from first encounter with your brand through to making a purchase and beyond – to regular purchasers /brand advocates. Typically organised around personas drawn from…
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Market segmentation – how to get a bigger piece of the pie
10th May, 2017 | by Chris FrithMarket segmentation is the dividing of your market into meaningful sub-groups to better identify, target and position your offerings to those more likely to be attracted to our value proposition. In this guide, the first in our new series on attracting the right customers, we show how segmentation analysis goes towards developing an effective marketing strategy. With the…
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Business opportunities – a guide to choosing winners
3rd May, 2017 | by Chris FrithBusiness opportunities come in all shapes and sizes. The key to success is to know which ones to pursue and which ones to leave (at least for the moment). No one wants to be that guy that let the next new business idea pass him by, but at the same time pursuing too many initiatives at…
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