A plan of action designed to achieve a long-term or overall aim.
AUSPresence strategy consulting helps you develop an overall plan for your business based on your goals. It looks both inside your business and outside to the market to see how best to leverage your strengths. Sometimes this process will identify gaps in your capabilities and so closing these will also form part of the plan.
The advantages of having a defined strategy include:
- the process of creating it builds consensus across stakeholders;
- helps to guide decision making throughout your business;
- forms the basis of your key performance indicators so that you can measure progress.
Focus on the areas you want
A strategy doesn’t have to cover the whole business.
You can narrow the scope of your strategy to just the area that you want to address. For example you could use a digital marketing strategy to tie together all the touch points (e.g. website, email, etc.) that you have with your customer so that present a consistent message and ensure that the ball doesn’t get dropped on the way to a making a sale.
Don’t think a strategy has to be cast in stone. Although your strategy should be robust enough to last for 1-3 years it’s important that it be regularly reviewed. The pace of market change is only increasing and so this can throw up new threats and opportunities that need to be addressed. For established businesses this might be every 12 months, but for newer businesses where you’re still fishing for your niche it could be less than that.