DIY Resources

We are on a journey to better enable ourselves to attract and acquire the types of customers we want.  In Part 1 we looked at the various stages a buyer passes through before he makes a purchase.  We then flipped this to the seller’s perspective – wishing to engage with customers in order to sell…

Customer journey mapping is an important component of your digital marketing strategy.  Use customer journey maps to detail your plans for maximising customer engagement as they transit your preferred path from first encounter with your brand through to making a purchase and beyond – to regular purchasers /brand advocates.  Typically organised around personas drawn from…

Market segmentation is the dividing of your market into meaningful sub-groups to better identify, target and position your offerings to those more likely to be attracted to our value proposition.  In this guide, the first in our new series on attracting the right customers, we show how segmentation analysis goes towards developing an effective marketing strategy.  With the…