We are on a journey to better enable ourselves to attract and acquire the types of customers we want. In Part 1 we looked at the various stages a buyer passes through before he makes a purchase. We then flipped this to the seller’s perspective – wishing to engage with customers in order to sell our products; which we labelled the customer journey. In this article we are going to focus on the customer journey and in particular one of its key elements: the buyer persona. Buyer personas are key to ensuring our means of communication and messaging resonate with your target customers.
Your digital business consultant
AUSPresence is the digital business consultancy of Chris Frith. Specialising in strategy and marketing, we take an end-to-end perspective to enable you to attract and convert the types of customers you want in order to achieve your goals. We bring a wealth of experience underpinned by proven business models updated for today’s competitive environment.
Since 2005 principal consultant Chris Frith has been working with business owners and senior managers to help them achieve their goals. With European and Asian markets experience, Chris’ background in product marketing and system development, including online businesses enables us to provide the continuity from concept through to implementation that will make your project a success.
Choose AUSPresence when you need assistance in determining a path forward, or for tactical projects. Typically our role is to bring things together and then work with your staff/suppliers to achieve the objective – either as project manager or individual resource. You can engage us on a per-project or retainer basis.
Our structured approach means you’ll get a solution that fits your business and what you’re trying to achieve. Our proven models take into account your particular circumstances, rather than copying the latest fad. Check out our DIY Resources section to get a better idea of our thinking – there’s even guides to help you get started by yourself!
Contact us to discuss your project or ongoing requirements.