We are on a journey to better enable ourselves to attract and acquire the types of customers we want. In Part 1 we looked at the various stages a buyer passes through before he makes a purchase. We then flipped this to the seller’s perspective – wishing to engage with customers in order to sell our products; which we labelled the customer journey. In this article we are going to focus on the customer journey and in particular one of its key elements: the buyer persona. Buyer personas are key to ensuring our means of communication and messaging resonate with your target customers.
Freelance digital business consultant
Engage Chris Frith, digital business consultant, to win more business and better retain your profitable customers.
We can help you:
- get a better website
- improve the flow of visitors towards customers, maximising sales
- introduce a new ERP or CRM system to improve efficiencies/ customer service
- plan new products and explore business opportunities.
Chris’ success stems from being best able to build a bridge between what you want to achieve and the technology/developers/suppliers needed to bring it to a reality.
A systematic approach that delivers
Chris’ systematic approach provides a level of clarity. MBA qualified, Chris can go beyond the project alone and help you develop your business plan or marketing strategy that will better inform your decision making towards your objective.
To maximises the fit between what’s delivered and the vision that inspired it, Chris can also provide additional services to launch your product /business – from product descriptions through digital marketing to customer service processes and beyond.
Available on a per-project or retainer basis.
Chris will tailor an approach to suit your needs. Having achieved success in both large companies like Optus and small ones, Chris will scale the level of formality/level of detail required to fit your organisation and the scale and complexity of your project.
Australian and overseas clients
Sydney based, Chris has lived and worked in Europe, Asia and PNG. He is available for travel as required for the project.