Customer journey mapping is an important component of your digital marketing strategy. Use customer journey maps to detail your plans for maximising customer engagement as they transit your preferred path from first encounter with your brand through to making a purchase and beyond – to regular purchasers /brand advocates. Typically organised around personas drawn from your target market segments, customer journey maps detail how you will utilise specific communication channels within your overall marketing strategy and should be used to underpin your conversion rate optimisation efforts.
Your digital business consultant
AUSPresence is a digital strategy consultancy for small to medium sized businesses. Choose AUSPresence when you are looking to leverage the Internet and digital technology to boost sales through better products, marketing or back office functions.
Since 2005 principal consultant Chris Frith has been working with business owners and senior managers to help them achieve their goals. His background in product marketing and system development, including online businesses enables us to provide the continuity from concept through to implementation that will make your project a success.
Contact us to discuss your project or ongoing requirements.