One of the first questions I ask clients when they are looking at “productising” a custom solution is, what’s in it for the customer? In a highly engineering-oriented industry like satellite, it can be too easy to forget about the customer and what benefit he or she will derive from purchasing our products. At the recent PTC Conference in Hawaii, I too was reminded of the importance of remembering the customer. There it was about laptops, but the insights could be applied to rural access networks and even your own business.
Your digital business consultant
AUSPresence is a digital strategy consultancy for small to medium sized businesses. Choose AUSPresence when you are looking to leverage the Internet and digital technology to boost sales through better products, marketing or back office functions.
Since 2005 principal consultant Chris Frith has been working with business owners and senior managers to help them achieve their goals. His background in product marketing and system development, including online businesses enables us to provide the continuity from concept through to implementation that will make your project a success.
Contact us to discuss your project or ongoing requirements.